The Importance of Links

Why Links Are More Important Then Ever

Think of links to your site as votes, the more votes the better position your site will recieve. But it gets more complicated. Links that supply the most bang for the buck are links from pages with high Google PageRank®.

PageRank Explained

For a complete technical explanation of Pagerank®, try the Wikipedia PageRank® page to learn more about Pagerank or PR. However I will give you a laymans explanation. When you get the Google Toolbar (also at the right) you will see that pages can have a Pagerank® between 0 - 10. The higher the better. The toolbar is a great tool to judge where your web site stands among your competitors.

When a site has a higher Pagerank® it get a boost in the search engines rankings. The higher the rank the better the search engine postition. So the object is to get lots of sites linking to your site. The higher the Pagerank® of the sites that link to your the more they boost your sites Pagerank®.

An important thing to note is that many search engines besides Google are beginning to use algorithims simular to Google’s Pagerank® system. So the bottom line is to be a serious player in the search engine game, you need people linking to your site.

Fortunately there are serveral things you can do to ease this process, get links, and increase your sites Pagerank.

Link Acquisition Techniques

There are several methods to get links to your site and thus increase your position in the search engines. The first thing you need to do is set up a links page that is easily accessable on your site. Make sure you blend the page into the general theme of your site.

You can also find links quickly at this text link auction site. At this site, you’ll be able to find the links you need on websites of all shapes and sizes to approach as linking partners. The Links are not free, but neither is your time. BTW LinkAdage now offers a free Link Exchange area you may wish to look into if you strictly want to trade links.

Next, you need to have a well design site that offers good content. The better your content, the more one-way links and reciprical link offer you will get.