Pay Per Click strategies and tips
Pay Per Click Tips And Strategy
Use Keyword Elite to find hundreds of keywords you would never have concidered. Word tracker will help you pinpoint keywords that will not cost a small fortune yet will help you capture a bounty of clickthroughs.
Don’t buy keywords for which you already have good free listings.
Fine-tune your listings to get quality clicks. Deceptive listings will bring visitors who hit the back button — only costing you money
Set up accounts ad both Adwords and Overture to gain maximum exposure. This will also allow you to shop for the best keyword prices. I have seen some keyword pay per clicks going for $1 at one place and .25 cents at another.
Buying pay per clicks on 10 low traffic words will be much cheaper that buying one popular keyword that will bring you the same amount of traffic.
KNOW YOUR BUSINESS. How many clicks to make a sale? How much profit do you make per sale? For example, you can buy around 1,000 visits for about $100. If you make 10 sales for every thousand visitors and each sale you make $30, you are spending $100 to make $300. Not a bad return! However, if you make $10 per sale you are breaking even while putting in a lot of effort managing a pay per click campaign.
Only use Adwords and or Oveture. Do not waste your money on any of the smaller pay-per-click companies.
